No one enjoys cleaning their doormat, but what if we told you that you no longer have to? Introducing Hug Rugs - the machine washable doormats that we’ve designed to make your life easier!  Read More

Hug Rugs can trap up to 95% of dirt, debris, mud and moisture and are fabulous at keeping floors dry, fresh and clean. When your Hug Rug is starting to look a bit mucky, there’s no need to get the soapy water out and get down on your hands and knees to scrub it. Oh no, we’ve got a much simpler solution than that! Simply pop your Hug Rug in the washing machine at 30ºC to keep it looking fresh and brand new. 

We know that our Hug Rugs are wonderfully practical, but we also wanted them to be fun and stylish too. That’s why we’ve designed a variety of designs, from bright and cheerful to elegant and neutral, that are made to suit any home decor. Say goodbye to boring old doormats and hello to a cleaner, easier solution with a Hug Rug - your new favourite washable doormat! Read Less

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Nature 35 Nature 35

Nature 35

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Battersea Pet 95 Charity Mat Battersea Pet 95 Charity Mat

Battersea Pet 95 Charity Mat

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Pheasant Green 2 Pheasant Green 2 Pheasant Green 2 Pheasant Green 2

Pheasant Green 2

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Pheasant 1
Pheasant 1
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Stripe Red 2 Stripe Red 2

Stripe Red 2

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Designer 27 Designer 27

Designer 27

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Home 44 Home 44

Home 44

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Home 37
Home 37
Home 15
Home 15
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Nature 40 Nature 40

Nature 40

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Peep Stripe Herdy Peep Stripe Herdy Peep Stripe Herdy

Peep Stripe Herdy

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Marra Grey Herdy Marra Grey Herdy

Marra Grey Herdy

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Marra Pink Herdy
Marra Pink Herdy
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Sense - Forest Green Doormat Sense - Forest Green Doormat Sense - Forest Green Doormat Sense - Forest Green Doormat

Sense - Forest Green Doormat

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Bespoke Sizing Available Find Out More
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Other colours available:

Sense - Clove Brown Doormat
Sense - Clove Brown Doormat
Sense - Stone Doormat
Sense - Stone Doormat
Sense - Ghost Grey Doormat
Sense - Ghost Grey Doormat
Sense - Rose Doormat
Sense - Rose Doormat
Sense - Mink Doormat
Sense - Mink Doormat
Sense - French Navy Doormat
Sense - French Navy Doormat
Sense - Pumice Stone Doormat
Sense - Pumice Stone Doormat
Sense - Charcoal Doormat
Sense - Charcoal Doormat
Sense - Beige Doormat
Sense - Beige Doormat
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Sense - Beige Doormat Sense - Beige Doormat Sense - Beige Doormat Sense - Beige Doormat

Sense - Beige Doormat

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Bespoke Sizing Available Find Out More
Bespoke Sizing Available Find Out More
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Other colours available:

Sense - Clove Brown Doormat
Sense - Clove Brown Doormat
Sense - Stone Doormat
Sense - Stone Doormat
Sense - Ghost Grey Doormat
Sense - Ghost Grey Doormat
Sense - Rose Doormat
Sense - Rose Doormat
Sense - Mink Doormat
Sense - Mink Doormat
Sense - French Navy Doormat
Sense - French Navy Doormat
Sense - Pumice Stone Doormat
Sense - Pumice Stone Doormat
Sense - Charcoal Doormat
Sense - Charcoal Doormat
Sense - Forest Green Doormat
Sense - Forest Green Doormat
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Plain - Candy Green Doormat Plain - Candy Green Doormat Plain - Candy Green Doormat Plain - Candy Green Doormat

Plain - Candy Green Doormat

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Other colours available:

Plain - Candy Sage Doormat
Plain - Candy Sage Doormat
Plain - Candy Slate Doormat
Plain - Candy Slate Doormat
Plain - Ribbon Grey Doormat
Plain - Ribbon Grey Doormat
Select - Portland Stripe
Select - Portland Stripe
Select - New England Stripe Doormat
Select - New England Stripe Doormat
Plain - Candy Earth Doormat
Plain - Candy Earth Doormat
Plain - Candy Earth Doormat
Plain - Candy Earth Doormat
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Plain - Candy Earth Doormat Plain - Candy Earth Doormat Plain - Candy Earth Doormat Plain - Candy Earth Doormat

Plain - Candy Earth Doormat

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Other colours available:

Plain - Candy Sage Doormat
Plain - Candy Sage Doormat
Plain - Candy Slate Doormat
Plain - Candy Slate Doormat
Select - Portland Stripe
Select - Portland Stripe
Select - New England Stripe Doormat
Select - New England Stripe Doormat
Select - New England Stripe Doormat
Select - New England Stripe Doormat
Select - New England Stripe Doormat
Select - New England Stripe Doormat
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Plain Fleck - Soft Green Doormat Plain Fleck - Soft Green Doormat Plain Fleck - Soft Green Doormat Plain Fleck - Soft Green Doormat

Plain Fleck - Soft Green Doormat

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Plain Fleck - Beige Doormat Plain Fleck - Beige Doormat Plain Fleck - Beige Doormat Plain Fleck - Beige Doormat

Plain Fleck - Beige Doormat

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Pet check 1 Pet check 1

Pet check 1

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Stripe 88 Stripe 88

Stripe 88

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Designer 25 Designer 25

Designer 25

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Chevron 1 Chevron 1

Chevron 1

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Meet You Charity Mat Meet You Charity Mat

Meet You Charity Mat

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Hello Ewe Herdy Hello Ewe Herdy

Hello Ewe Herdy

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Marra Pink Herdy Marra Pink Herdy

Marra Pink Herdy

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Sunflowers 1 Sunflowers 1

Sunflowers 1

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Nature 27 Nature 27

Nature 27

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Nature 29 Nature 29

Nature 29

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Nature 33 Nature 33

Nature 33

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Your questions answered

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There’s no need to get on your hands and knees and scrub your mat with a Hug Rug! Designed to be low-maintenance and easy to clean, our Hug Rugs are machine washable, saving you the hassle of manual scrubbing. 


For best results, brush or hoover any excess dirt or mud away and place your Hug Rug in a cotton pillow case. Then pop your mat on a quick cotton wash at 30ºC with the drum set at a low spin speed. We don’t recommend using biological washing detergent or fabric conditioner as this will affect the performance and colour of your mat.


To dry, leave your Hug Rug flat, on an Aga rail or outside on a washing line. If needed, Hug Rugs can be tumble dried on a cool setting for 10 minutes to plush the pile.

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Doormats should be shaken or hoovered once a week to remove any loose dirt and debris. How often you should wash your doormats however depends on the amount of traffic in your home. For high traffic homes, machine wash your doormat monthly for best results. If foot traffic is lighter in your home, you can leave it a couple of months between washes. 

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It’s perfectly fine to wash a doormat in the washing machine if you follow guidelines to make sure both your mat and your machine are properly cleaned. Always shake any loose dirt or debris from your doormat before placing it in your machine to prevent any build up of excess dirt.


Wash your mat separately from any other laundry to prevent colours or dirt transferring to your clothes. After washing your mat, clean the filter of your washing machine and run a washing machine cleaner through it to remove any residue left behind.

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Yes, it’s more than safe to put our rubber backed mats in the washing machine! The rubber backing on our mats is incredibly durable and has been bonded to the cotton tufts using an extra tough fibre membrane made from recycled plastic bottles. We have developed our rubbing backing to withstand machine washing without losing its quality and functionality.


Always make sure to wash your mats on a 30ºC setting however to prevent damage to the backing.

Free UK Delivery

Free UK Delivery

on orders over £75

UK Manufacturers

UK Manufacturers

since 1954

5-year guarantee

5-year guarantee

on our Hug Rugs

Friendly Services

Friendly Services

from our hug team

Protect Your Floors

Protect Your Floors

with our rugs and easy-care mats